Baruch College
I am a student at Baruch College’s Zicklin School of Business, CUNY, known for its top-ranked business programs, industry-driven curriculum, and diverse student body. Located in the heart of New York City, Zicklin provides unparalleled access to global business leaders, networking opportunities, and hands-on learning experiences that prepare students for success.
Studying at Baruch
Studying at Zicklin has allowed me to work on real-world marketing projects, collaborate with talented peers, and gain hands-on experience in digital marketing strategies. Courses like Advanced Digital Marketing, Digital Transformation of Marketing and website-building projects have strengthened my skills and prepared me for professional success.
Courses
Advanced Digital Marketing
This course provided an in-depth exploration of website development, SEO, digital analytics, and strategic marketing recommendations. I developed my own website and worked in teams to conduct research for startup companies, offering data-driven marketing strategies. Additionally, I analyzed industry trends through articles and case studies, expanding my knowledge of digital marketing's evolving landscape. Through hands-on projects, I gained experience with HTML, CSS, website analytics (bounce rate, page views, CPC), and performance optimization, strengthening my ability to create and evaluate digital marketing strategies effectively.
Digital Transformation of Marketing
This course explores how digital technology reshapes marketing strategies, focusing on web design, SEO, search advertising, digital advertising, and email marketing. I gained hands-on experience in optimizing websites for search engines, creating targeted ad campaigns, and leveraging digital tools to enhance customer engagement. Through practical projects, I developed a strong foundation in executing and analyzing digital marketing strategies in a rapidly evolving landscape.
Consumer Behavior
This course explores how individuals and groups make purchasing decisions, focusing on psychological, social, and cultural factors that influence consumer actions. Through case studies and data analysis, I learned how to apply behavioral insights to marketing strategies, enhancing brand positioning and customer engagement.